From reckless beginnings to global mischief — we’ve spent 15 years being almost responsible, almost mature, and almost on time. What started in 2010 with just a few garments and prints is now a full-blown movement of art, attitude, and irreverent style.

But while we’ve never taken ourselves too seriously, high quality is non negotiable. Every garment is made to the highest international standards, with obsessive attention to detail from sketch to stitch. It’s chaos on the surface, precision underneath, and that’s just how we like it. 

The Dudes turns 15 in 2025, and to mark the occasion we’re kicking off celebrations with a wild sale. Up to 50% off, including the latest from Spring '25. Thanks for sticking with us.