It’s 2025 and The Dudes are still out here not giving a fuck — just like we’ve been doing since 2010. While the world’s spinning itself into a frenzy of wellness, work hacks and whatever else is trending this week, we’re busy enjoying life’s simpler vices: good food, loud music, tattoos, and the kind of board sports that leave bruises you’re proud of.
If you know The Dudes, you already get it. If you don’t — welcome to the temple. We’re not here to sell you a dream, we’re here to dress you for the outdoors, and the indoors. Our clothes are built tough, cut sharp and drawn straight from the mind of mcbess, whose style has been warping our reality since day one. We don’t just slap designs on tees and call it a day. Every stitch is scrutinised. Every item we release is tracked from start to finish so you get gear that looks great, lasts long, and might even get you a few confused compliments.
Which brings us to now — Summer25 is here and we're not shy about it.
This year’s collection drops alongside a fresh dose of madness from mcbaise, with the long-awaited follow-up to 2021's album Tubes and the single TTM from earlier this year. The new single Alice comes with a freshly crafted animated music video in mcbess' signature style. It follows a curious hiker on a journey that goes from scenic to sinister.
To celebrate the release, we’ve gone all in. The Summer25 collection is soaked in the weird and wonderful world of Alice — it’s bold, trippy and ready for whatever. We even made a limited edition vinyl toy of Alice herself, designed by mcbess and brought to life with 3D wizard Vincent Techer.
So whether you’re hiking into the unknown, dancing badly at 3am, or just lying in the sun pretending you have plans — do it in The Dudes Summer25 Collection.
Available now. Grab it before reality kicks back in.
