The Dudes is now open in the buzzing city of Bangkok, housed in the SOUP store.
Head over for the weird, the wild and unexpected. SOUP is where streetwear hooks up with recycled home goods, bags might get traded for beers, and nothing makes sense in the best possible way. It’s messy, it’s chaotic, and it’s guaranteed to make you smile.
Everything stocked by SOUP has a story — crafted by real people, fueled by their obsessions, and brought here to surprise, connect, and shake things up.
SOUP isn’t just a store — it’s a rebellion against boring, a celebration of throwing random shit together, and proof that chaos can be unforgettable.
Based on how the rest of the world is shaping up in 2025, embracing the chaos might be just what's needed.
See you in Bangkok!
Located in Em District near Phrom Phong BTS station, right by Benchasiri Park, open 10h00 - 22h00 daily.
